BSidesIowa 2.0.13
Conference in Review
When I started to write this post I wasn’t sure what I
wanted to say, how I wanted to take this conversation and what I wanted to
share. BSidesIowa 2.0.13 has been one of the more interesting and chaotic
events I have had the opportunity to be involved with.
I should have realized that after the Rainbows and Unicorns
that happened around the first BSidesIowa that I shouldn’t expect the 2nd
BSidesIowa to be as easy. The first event was in Ames, great budget, and some
good speakers. As fate would have had it, the 2nd BSidesIowa was a
high stress, chaotic organizational cluster.
With this being my last year for my Masters, and BSidesIowa
was going to happen in my final Semester I wasn’t sure what my organizational
capabilities would be. I went to find help, Phil Polstra, a professor at
University of Dubuque stepped up and said he would help, and UD would possibly
host it. After a few more discussions we had a date, facility and a few student
volunteers. Things were starting to run smoothly, until right around the first
of the year. At this time Phil started to pick up more responsibilities at work
and I was preparing for relocation to Chicago. Luckily Phil was able to get
help from Kayla Sieverding, a student at UD. There was honestly a time we had
the discussion if we could pull it off.
As the event continued to progress we had a lot of far
reaching stretch goals on what I wanted to provide at BSidesIowa, looking back
to I might have been a little too aggressive on what I wanted. We started to
see some great talks coming in; we had confirmation for some incredible
training, and had some great door prizes. About the 1st of March the
realization kicked in that we had no financial sponsorship…. With less than 5
weeks before the event we started to look at options to reduce costs and what
we could cut. Over the next few weeks we had a couple of Sponsors step up and
offer some support. Thank you SANS for covering the networking party, and to
the donors that wish to remain behind the scene, Thank you, your generosity
helped us pull it off.
Day of the event was a cloudy weekend, 60F, still a gorgeous
day, although there was some rain in the morning, it turned out to a pretty
nice day. The talks were amazing, the training classes were incredible, and the
shirts were cool.
So let us look at some data:
Event
|
Budget
|
Shirts
|
Training
|
Tracks/Talks
|
Lockpick Villiage
|
# Registerd
|
# Check in
|
Attendee %
|
2012
|
3000
|
Yes
|
no
|
1/7
|
no
|
130
|
70
|
53%
|
2013
|
1550
|
Yes
|
Yes
|
2/14
|
Yes
|
175
|
203
|
116%
|
Yes, you read that right. We had less budget, we offered
more and had almost 3x the attendees. These numbers don’t show the whole story.
Out of the 175 that were registered 25 were for the lockpick village, and the
rest was for the Conference itself. I personally know multiple individuals that
were unable to attend the conference that was registered. So looking at the
numbers we actually had 17+% of our attendees as last minute walk-ins.
With the overall comments of the attendees and the data
above I feel that this event has been extremely successful. While I would love
to see the same growth rate next year, I am ok with keeping the same size and
continue to focus on quality of our presentations training for our Attendees.
The Future of BSidesIowa Conferences:
So what does all this mean for BSidesIowa?
With a 3x growth in attendees over last year, we will
continue, the local attendee support for this conference is incredible.
We will be back next year, likelihood will put us in the
Davenport Iowa area, although there is interest to hold this event in Western
Iowa.
Sponsorship:
We need
to learn to engage potential local sponsors and look outside the normal
Information Security Companies. Local sponsors should understand the value that
we bring to the community and to their organization in training, speakers and
networking opportunities.
We need
to engage potential national sponsors and change the preconceived notion that
Iowa is just farm country. We need to show them that there is incredible
talent, training and potential clients in the
area that could potential utilize
their products.
We need
to re-evaluate what we want in sponsorship and our sponsorship packages. Yes I
aimed high and wanted to grow big and fast, I was humbled this year.
We need
to open a dialogue with those sponsors that declined us this year and figure
out what we need to change, what they want for sponsorship and what we are
comfortable in giving them.
Location:
We have
been lucky with college campuses for donated spaces. As we grow and want to add
more we are going to need to make sure that the space can handle us.
For
workshops we need to make sure that we have the infrastructure in place to
handle everything. While there were some issues, we were still successful.
Speakers:
We have
an incredible selection of speakers in the Midwest, the range of the topics
were incredible. If I can have a similar lineup every year I would be happy.
We
would like to help strengthen the Mentor track to give new speakers the
encouragement and resources to grow.
Topics:
I have
always known what I wanted to see the BSideIowa brand grow into. Yet it took talking
to one of the Metasploit trainers to actually make it click. We have Hacker cons,
we have DFIR cons, but we have very limited, if any cons that primary purpose
is to cater to both tracks and give cross training. Alissa Torres brought up in
the 2012 SANS DFIR Conference that DFIR professionals need to get out of our
lanes and learn what the Red Team is doing. I would love to see that BSidesIowa
grow into that type of community driven conference.
I would
also like to see talks showcasing research from local professionals and
students. Show the talent that we have in Iowa and the Midwest. We had some
great talks this year that helped.
Workshops:
These
went off incredibly well, the attendees all loved them. They helped make the
conference this year. I want more next year.
If we
are able to promote the Red Team/Blue Team tracks I would love to be able to
have 2 training sessions for each track. Give each specialization the ability
to learn from each other.
We will
invite TOOOL back, this time we will plan a little further in advance and
hopefully not have any shipping issues.
Are you
interested in organizing a 4hr or even longer training session?
Closing:
This
was one of the best events that I have ever had the privilege of working on,
the support we have received from the community, sponsors and the Trainers are
humbling. The fact that our trainers and the Lockpick Village leaders; Ryan (Metasploit), Heather(Metasploit), Hal(Linux
Forensics) and Dave(Lockpick) came to Dubuque on their own expense and offered incredible training for free to our attendees is awesome.
I was also impressed that my
daughter attended her first Infosec Conference and survived the entry level
Metasploit class. Considering her first experience in linux was 2 days before
the conference. Heather, thank you, she still talks about what she learned.
We are going to need to start working on next year, planning and organizing. Who wants to help?
Patories@gmail.com
Ken